Vortrag:
How far are online conversations and engagement shaping the political agenda?

A lecture by Nicholas Jones, former BBC correspondent

Landesvertretung Hessen
In den Ministergärten 5
10117 Berlin
Berlin Brandenburg

Beschreibung:

President Obama delivered the first ‘internet’ election assembling a five-million strong army of online supporters. British political parties assumed that campaigning via the internet would help them deliver their vote in May 2010. But instead of the politicians leading the way it was the British electorate which took command of cyberspace. Online conversations and participation by voters reached unexpected and unprecedented levels. One in four of young people aged 18-24 posted political comments on social networking sites and on polling day the turnout in their age group was up seven per cent on the general election of 2005. Of even greater significance was the way the party leaders were reduced to mere onlookers as events took on a life of their own. Viral graffiti artists transformed an air-brushed poster of David Cameron into the most mocked image of the election; after Nick Clegg was demonised in Conservative newspapers, he became the hero of an online insurgency; and a disastrous gaffe by the outgoing Prime Minister Gordon Brown about immigration from Eastern Europe was turned into an even greater sensation via the internet. Nicholas Jones believes the more the media diversifies in a world of digital communications, the harder it becomes for political parties to control the news agenda.

Kategorie:

Politik

Veranstalter:

Deutsch-Britische Gesellschaft

Ansprechpartner:

Christl Reissenberger

Anmeldung bis:

15.11.2010

E-Mail / Fax für Anmeldungen:

headoffice(at)debrige.de

Telefonnummer des Veranstalters:

030-20398511

Zielgruppe:

Allgemein

Teilnehmerbeitrag:

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